Today it’s no longer enough for a local business or a company to survive merely on websites and e -commerce. Mobile is the next big thing when it comes to marketing and accessibility of your company to the target audience. With the age of tablets and smart phones, it’s not wrong to expect further ground breaking moments in this industry. The mobile web offers an attractive alternative to native platform tools and technologies, and mobile web applications can offer a user interface that closely rivals that of local applications. Spurring this growth is the dropping costs of creating and distributing mobile apps are dropping precipitously.

        Mobile internet being the next big thing, doing a quick search on the company via mobile internet is common. Hence, to be a mobile friendly company has become a necessity. Along with making your website look better, its integration with mobile sites and applications should be equally prioritized. Don’t lose your potential clientele due to lack of mobile presence. In today’s world, consumers are pretty much in the driver’s seat and call much of the action when it comes to wanting product and services. So accessibility to these consumers in the age of mediated publicity has become the deciding factor in the success of your business. The latest medium being mobiles and tabs, you need to make your presence felt even in this area of technology. The benefits of having a mobile presence is that, once the user downloads the app of your business, you have your business in their pocket with live links to your product or service and directions to your business. All at their finger- tips! They can also receive notifications and latest updates of your business.

        One excellent example of the mobile app development is of the Facebook. One would think such a successful company would have reached a point of saturation when it comes to mobile apps. But, Facebook recently grabbed headlines when it created the Facebook Home- an app which effectively turns a smartphone’s home screen into a Facebook page, complete with friends’ posts and photos. This new Facebook app has tremendous accessibility and also it is in tune with the consumers wants. If such a flourishing company like Facebook relies on mobile apps and keeps on innovating itself, then every company should take a cue from it and reinvent their businesses to suit the mobile using target audience.

        In the near future, we’ll be seeing more technology on mobile devices than the desktops, such as, gesture based interfaces and proximity- based communications. With these new technologies, the next generation enterprise apps will include more personalised and innovative layers of capabilities to the existing apps like automatic speech integration with text recording for conference calls, location based services for enterprise customers, increased automation and more.

        The growth, variety and increased application of technology for developing mobile devices will give way to even more specialised enterprise apps for specific industries. For example, apps specific to sales and customer service, human resources project, management etc is the future of mobile apps. For sales professionals, apps consisting of proximity based technology and cloud based collaboration to locate potential customers, send contracts and finalise billings would be developed. For professionals seeking to improve CRM, they can rely on mobile apps to provide personalised customer services by cloud based location services. Human resources would be able to collaborate across numerous other apps and services to manage employees’ manager feedback, salaries and benefits all in your pocket.Mobiles apps will no doubt become smarter and targeted, and thus the most important tool in business.